JAQKS is simple business model that focus on only two products: chicken & chips.
There are various advantages to JAQKS’ business:
1- Strong brand and unique marketing.
The marketing strategy behind JAQKS is to use comic character design exclusively for the brand to promote the products. Each character is from playing cards i.e. JACK, ACE, QUEEN, KING, where the ACE character is portrayed by the JOKER and it’s all done in a comical manner to create a story line.
2- JAQKS is the only fast food chicken shop to use hand- cut rustic chips cut to order in store.
3- All chicken items are freshly marinated and prepared in store and there is no processed food on the menu.
4- A simple menu means less staff and lower set-up cost.
5- JAQKS’ recipes have been developed over the years for the brand and each of the flavours is unique and distinguished.
JAQKS has branched out to 3 stores within one year and one store is part of a franchise deal in Sweden.
GIC believes that JAQKS’ model is the simplest by far that provides the best chicken and chips in the market place.
JAQKS is simple business model that focus on only two products: chicken & chips.
There are various advantages to JAQKS’ business:
1- Strong brand and unique marketing.
The marketing strategy behind JAQKS is to use comic character design exclusively for the brand to promote the products. Each character is from playing cards i.e. JACK, ACE, QUEEN, KING, where the ACE character is portrayed by the JOKER and it’s all done in a comical manner to create a story line.
2- JAQKS is the only fast food chicken shop to use hand- cut rustic chips cut to order in store.
3- All chicken items are freshly marinated and prepared in store and there is no processed food on the menu.
4- A simple menu means less staff and lower set-up cost.
5- JAQKS’ recipes have been developed over the years for the brand and each of the flavours is unique and distinguished.
JAQKS has branched out to 3 stores within one year and one store is part of a franchise deal in Sweden.
GIC believes that JAQKS’ model is the simplest by far that provides the best chicken and chips in the market place.